We are here for you.

Whether you’re a start-up company or an existing organization, we can help identify inefficacies and streamline the sales organization to meet your business needs while maintaining a positive selling experience for your customers that will encourage customer loyalty to your brand.

A sales strategy that is inward focused only can be a critical mistake for any business looking to deliver incremental profitable growth. Understanding market trends, customer needs, and government regulations are paramount in developing a strategy for growth. Cogent Consulting will help you develop a cohesive strategy by bridging your vision to the ideal customer needs and industry trends.

A sales compensation plan is vital to​ maintaining an engaged and motivated sales team. There are many different avenues and it may be difficult to delineate relevant, trending, or outdated practices and techniques like base salaries, accelerators, recoverable and non-recoverable draws, commission tiers, bonus plans, trips, travel, and gift card recognition. Neglecting this critical component of a successful sales organization can cause veteran salespeople to become unmotivated and lead to the dreaded high turnover. Cogent Consulting commits to our customers to ask the right questions, so that we can design a compensation plan that motivates and reflects the clear vision your organization has for awarding high performers.

Customers are educated, and markets are diverse. Sales organizations need to be better equipped than ever before. Without a solid, repeatable sales process coupled with the ability to stay focused on their daily sales goals - sales professionals can struggle. At Cogent Consulting, we motivate, educate, and equip sales professionals with the skills needed for high performance. We teach proven sales methods that will enable and empower teams to be more intentional about the entire sales process, from prospecting and qualifying to uncovering needs, presenting, and closing.